Denim Sustainability Efforts

Hej!

As you may know, the methods used to make denim are traditionally very bad for our environment. Water usage alone for a pair of jeans is around 10.000 liters!

On my recent trip to Holland, I was introduced to two organizations that are trying to fight this development: The House of Denim Foundation in Amsterdam Houseofdenim.org and IF DENIM in Rotterdam Ifdenim.com

House of Denim Foundation

House of Denim Foundation is a non-profit organization from Amsterdam. Their mission is to connect and inspire Denim stakeholders, to provide platforms, to educate everyone on the topic and to find innovative production possibilities.

They also provide a lot of different sewing courses, where you can learn to make your jeans, bags, kimonos etc or how to upcycle / customize your old Denim pieces.

They are located in “Denim City” in Amsterdam, which is also home to The Denim City Store, where you can buy Denim items from sustainable brands such as the Swedish brand Nudie Jeans.

I can definitely recommend a visit!

House of Denim Foundation Boardmember Mariette Hoitink and me in the Denim City Store.

IF DENIM

IF DENIM was founded by Sharifah and Yanto and is located in Rotterdam. They use repurposed jeans, old stock pairs and deadstock denim fabrics to create fantastic new items such a Denim jackets, interior decor, bags and even art! You are welcome to bring your own old jeans in return for a voucher.

Our Fashion Tour participants loved this place and bought many cool items! I hope you too found this interesting and inspiring and will consider paying these great locations a visit.